The modern marketer's measurement ambitions are outrunning the industry's capabilities.
MTA is flawed; MMM is earning a reputation for being slow and too backwards-looking; and Unified Measurement is less than the sum of its parts.
For brands that want to understand the precise impact of their activities, and defend their strategies and budgets, the answer has proven itself to be Commercial Analytics.
Discover more about the next step in marketing measurement:
- The additional layers of data that Commercial Analytics uses to discover the commercial truth behind marketing activities
- How more data and more dimensions of analysis actually lead to faster insights
- Behind the scenes look at the impact brands have seen from Commercial Analytics, over and above traditional approaches