FORRESTER TRENDS REPORT

Deploy A Full-Funnel Marketing Strategy To Combine Precision With Persuasion

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FORRESTER TRENDS REPORT
Unlock Your Full-Funnel Marketing Strategy with the latest Forrester Trends Report 
  • Data deprecation impact: Consumer privacy is increasingly important in digital marketing, with 47% avoiding giving email addresses and 49% deleting cookies in 2021 (Forrester survey).

  • Full-funnel marketing strategy: Forrester recommends a balanced approach to performance and brand marketing investments across all channels. 

  • Leveraging data assets: Marketers should use their data assets and third-party sources such as surveys and competitor intelligence to create more targeted campaigns that respect consumer privacy (Forrester).