INDUSTRY ANALYST REPORT
Forrester reveals the top two pressures suffered by marketers - and who can help
Forrester's latest assessment of Marketing Measurement and Optimization (MMO) Solutions highlights how the measurement landscape has changed, and the reactions it has created:
- How marketers and their MMO providers are responding to shifts in data availability and new privacy regulations.
- How marketers' need for speed of insights amid budget unpredictability is driving MMO providers to be able to deliver faster and incorporate external factors in performance analysis.
This report also includes the 'Forrester Wave', showing the MMO solutions and vendors best placed to address these pressures - in which Analytic Partners is named a Leader, having received the highest overall scores across 35 criteria, including topping Technology Platform, Product Vision, Support, Methodology and more.
Download the report now for insights into the MMO market and who is best placed to meet your needs.