INDUSTRY ANALYST REPORT

In this Market Guide, Gartner reveals their top three recommendations for how you can work successfully with your MMM partner:

  • Focus on measurement objectives, not methodologies
  • Incorporate these objectives alongside differentiation criteria (e.g. scope of measurement services, or degree of platform automation) in your RFP process
  • Set aside sufficient internal resources to support your service provider
The Market Guide also provides independent guidance on selecting the most suitable Marketing Mix Modelling vendor for your needs, and a review of the different providers in the category - including Analytic Partners as a Representative Vendor.

IDownload the report now and learn how to find your best MMM partner, and how to work with them best to quantify the impact of your marketing investments.


 

 

Gartner, Market Guide for Marketing Mix Modeling, Matt Wakeman, Jason McNellis, 22 June 2022.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.