INDUSTRY ANALYST REPORT
In this Market Guide, Gartner reveals their top three recommendations for how you can work successfully with your MMM partner:
- Focus on measurement objectives, not methodologies
- Incorporate these objectives alongside differentiation criteria (e.g. scope of measurement services, or degree of platform automation) in your RFP process
- Set aside sufficient internal resources to support your service provider
IDownload the report now and learn how to find your best MMM partner, and how to work with them best to quantify the impact of your marketing investments.
Gartner, Market Guide for Marketing Mix Modeling, Matt Wakeman, Jason McNellis, 22 June 2022.
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