ROI GENOME INSIGHT REPORT
Analytic Partners has uncovered the five most impactful marketing investment tactics for 2023.
Based on intelligence from ROI Genome - a dynamic dataset of millions of marketing and measurement metrics from 50 countries and 1,000+ brands - Analytic Partners has discovered that brands that thrived in economic situations similar to what is predicted for 2023 have...
- Held their nerve, and not cut marketing spend
- Avoided the temptation to focus too heavily on performance marketing
- Exploited the commercial impact of brand marketing
- Benefited most with omni-channel approaches
- Used scenario planning rigorously and extensively
Download your copy of the ROI Genome Insight Report to discover how and why these decisions meant these brands turned economic turmoil into an opportunity.