CUSTOMER STORY

How Carter’s, Inc. Gained Total Marketing Visibility and Understanding

How the retailer is navigating the changes of the last 18 months by using analytics to make smarter business decisions and future-proof for success.

Hear Jennifer's thoughts on...

#1 The Impact of COVID
00:03:00


#2 Brand vs Performance
00:12:04


#3 The Existing Customer
00:15:59


#4 Importance of Holistic Measurement
00:19:22


#5 Real Time & Right Time Analytics
00:22:44

Hear how Carter's Inc. worked with Analytic Partners to:

  • Develop a strategy for the best practices to keep in mind to adapt to changing consumer behavior

  • Build a culture of change within the organization

  • Design the right analytics framework to gain meaningful insights

Recorded for Ad Age Studio 30 Live in 2022

 

"We wanted to better understand the hierarchy of the roles of our channels, and how the channels play in the total ecosystem to drive new customer acquisition, engagement and more. Last click is not going to show you those dynamics of how the channels play together."  

Jennifer Lee-Harrison

VP of Demand Generation

Carters_Logo

Speakers


 

Mike-Menkes_yellow

Mike Menkes
Vice President,
Analytic Partners

 

Jennifer-Lee-Harrison

Jennifer Lee-Harrison
Vice President, Demand Generation, Carters Inc.

 

John-Dioso

John Dioso
Editor,
Ad Age Studio 30

 

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