BRANDWEEK MASTERCLASS RECORDING

Don't react, adapt: How analytics can help organizations thrive amid uncertainty

Business dynamics might be constantly changing, but planning for success is still possible.

Hear how Analytics can be the best tool to thrive in ambiguity

#1 Scenario Planning
00:02:20


#2 Drivers of Advertising effectiveness
00:04:36


#3 Make Analytics 'THE' best tool to help combat ambiguity 
00:09:03


#4 The secrets to Piedmont's success during tough times
00:21:25


#5 Q&A
00:32:34 

Watch the recording of this Masterclass with Gannett and Piedmont Health to:

  • Discover why today’s leading brands have chosen to use more holistic analytics and management programs

  • See how they are using them to plan for success and maximize business impact

  • Learn how you can build your own future-proof strategy, including balancing short-term wins with long-term growth

Recorded at Adweek Brandweek 2022

 

"I had a fantastic experience working with Analytic Partners back at Heineken. And even though Analytic Partners was our vendor partner, they were so transparent, and we loved it because when you know the nuts and bolts, thats when you know - I can trust this person...because now you can trust what [they are] doing."

- Shivanku Misra

Head of Consumer Engagement and Retention

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Speakers


 

Maggie-Merklin-2

Maggie Merklin
Client Chief Officer,
Analytic Partners

 

Douwe-Bergsma-1

Douwe Bergsma
Chief Marketing Officer,
Piedmont Health

 

Shivanku-Misra-1

Shivanku Misra
Head of Consumer Engagement & Retention,
Gannett

 

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Piedmont Health used the exact principles in this guide to secure record high Awareness, Favourability, NPS, Activation and Favorability only 8 months after beginning their new campaign.

Learn what these principles are and why they are particularly impactful in tough economic times.

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