An interactive discussion with a panel of industry experts and thought leaders on new strategies to win in the wake of the data disruption caused by cookie deprecation, IDFA, CCPR, and growing consumer privacy demands.
Assessing where your measurement and spend will be compromised/challenged with data deprecation
Building and growing your first-party data by providing a clear benefit and value exchange to your customers and build trust
Experimenting and validating new ways to connect with customers like publishers and cohorts – but monitor costs going forward
Recorded in 2021.
"We've been developing a future-proofing measurement strategy for some time...it was a primary reason why we partnered up with Analytic Partners to be leveraging the Commercial Mix Models.
It gave us that foundation of understanding into the role that marketing is driving - such as how different media are driving conversions not only online but also offline - and also how other factors outside of marketing are driving our business."
Senior Director, Marketing Sciences
President and CEO,
Senior Director, Marketing Sciences, Cox Communications
Senior Managing Partner, Winterberry Group
Commercial Analytics: Measurement Evolved
Cox's success in marketing effectiveness came largely from the holistic view that they gained from Commercial Analytics.
Find out more about this modern marketing measurement methodology, how it differs from traditional approaches, and why it is becoming relied upon by growth-minded marketers.