How holistic measurement can empower you to succeed in uncharted territory.
Evolve its strategy based on data-driven insights to increase ROI amid an already turbulent environment.
Drive organizational adoption for measurement programs.
Incorporate a holistic measurement strategy into their marketing plans.
Use insights to foster internal buy-in, optimize the timing of marketing programs, and maximize commercial results.
Recorded at ANA Masters of Data and Accountability 2022
"It's been invaluable, just to think about what I've learned over the few years that I've been involved in.
All of the data and all of the thoughtfulness about what are the things that we need to think about in the modelling, what are the smoothings that need to happen - it's been really educational and really, really good for our business."
Director of Marketing Analytics
Senior Vice President - CET,
Marketing Director - Media Analytics at Frontier Communications
ROI GENOME INTELLIGENCE REPORT
The Rules of Recession-Proofing - How to Maintain Advertising Effectiveness in Challenging Times.
Flexibility, holistic measurement and finding the right balance of marketing tactics were critical for Frontier's success.
Find out why these principles - and others - are so impactful on marketing effectiveness, especially in tough economic times.