Hill’s Pet and Analytic Partners

Hear how Hill's Pet worked with Analytic Partners to:

• Design a successful analytics strategy to gain meaningful insights in a rapidly changing environment

• Use insights to foster internal buy-in, optimize the timing of marketing programs, and maximize commercial results

• Evolve the Hill's Pet analytics framework to harness - not just survive - dynamic economic times to outpace the category and deliver growth

Recorded at ANA Measurement and Accountability 2022

"We've always known marketing has played a role, demonstrating exactly what that role is and where the growth comes from has been really key. But not only that, as we've faced rising costs, being able to demonstrate how generating more demand can get us over some of the prices we've had to take, has been incredibly important to us."

Joe Keating

Associate Director, Analytics & Consumer Insights

Kristin Moody
Vice President,
Analytic Partners

Joe Keating
Associate Director, Analytics & Consumer Insights, Hill's Pet

ROI GENOME INTELLIGENCE REPORT
The Rules of Recession-Proofing - How to Maintain Advertising Effectiveness in Challenging Times.

Long terms vs short term ROI - a key focus for Hill's Pet - is just one of the leading indicators focused on in this guide to making the most commercially impactful decisions, even during tough economic times.