Hill’s Pet's Joe Keating shares how a successful analytics strategy allowed them to outpace their category – even during dynamic economic times.
Design a successful analytics strategy to gain meaningful insights in a rapidly changing environment
Use insights to foster internal buy-in, optimize the timing of marketing programs, and maximize commercial results
Evolve the Hill's Pet analytics framework to harness - not just survive - dynamic economic times to outpace the category and deliver growth
Recorded at ANA Measurement and Accountability 2022
"We've always known marketing has played a role, demonstrating exactly what that role is and where the growth comes from has been really key. But not only that, as we've faced rising costs, being able to demonstrate how generating more demand can get us over some of the prices we've had to take, has been incredibly important to us."
Associate Director, Analytics & Consumer Insights
Associate Director, Analytics & Consumer Insights, Hill's Pet
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Long terms vs short term ROI - a key focus for Hill's Pet - is just one of the leading indicators focused on in this guide to making the most commercially impactful decisions, even during tough economic times.