Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet. Kroger's Sarah Landsman discusses about how an “always on” Commercial Mix Analytics program keeps the brand agile.
Develop the right measurement program to take a business culture from “I think” to “we know”
Improve marketing decision-making in real time
Establish a test-and-learn mindset that has proven to be critical to success
Recorded for AdAge's Publisher Panel Series 2021
"It's not just the insights we are getting from [Commercial Mix Analytics] but the partnership with Analytic Partners that are now the anchor to Kroger's expanded learning ecosystem.
And I keep thinking about it in terms of: How do we go from "I think...", which is individual people in the organization having a thought about what's working and what's not, to "we know." And it's really this partnership with Analytic Partners where we've been able to progress on that journey to "we know..." that's been so powerful.
VP of Marketing
Senior Vice President,
Vice President of Marketing,
Commercial Analytics: Measurement Evolved
Kroger moved from individual theories about marketing performance to collective knowledge - creating a common understanding of success and failure, and a path forward that was easy to buy into. They did this with Commercial Analytics.
Find out more about this modern marketing measurement methodology, and why it is becoming relied upon by growth-minded marketers.