CUSTOMER STORY
Learn to optimize and plan for success in an ever-changing landscape with LegalZoom CMO John Buchanan.
Supercharge growth and maximize profitability through data-driven decisioning
Reinvent itself and uncover new data-driven media strategies in the midst of the challenges and opportunities of today’s changing landscape
Steer marketing strategy and drive analytics adoption in turbulent times
Recorded for AdAge Studio 30 Live.
"Analytic Partners helped us understand: where we should prioritize new channels that we wanted to get into, and then also enabled us to understand, as we invested more, what kind of performance returns we were seeing.
This allowed us then to be able to start to look ahead: where should we go next with this? Should we be investing more in this channel? Shifting over to this channel? And then how those advertising assets are actually delivering those performance results in order to make sure that we are constantly iterating."
John Buchanan
Chief Marketing Officer
Fred Chasse
Senior Vice President,
Analytic Partners
John Buchanan
Chief Marketing Officer,
Legalzoom
John Dioso
Editor,
AdAge Studio 30 Live
WHITEPAPER
Commercial Analytics: Measurement Evolved
Planning the correct marketing mix to meet strategic objectives, like for LegalZoom, requires total understanding of the performance of the marketing activities individually, together and in the context of external factors. This is only possible through Commercial Analytics.
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