We sat down with Samsung and Galderma to discuss the most important aspects to stay ahead of the curve in an ever-evolving marketing landscape.
Uncover the marketing truths about where, when and who media is impacting
Leverage test & learn tools and use outside sources to look beyond one’s own brand
Gain organizational buy-in to start experimenting outside the comfort zone
Recorded at EffWorks Global 2021
"You want an investment for today and tomorrow? You need to choose the right media and the best creatives. And we as a business need to decide what is the way we are going to measure them, in the short-term and the long-term. And insights like this start conversations with your internal stakeholders."
Marketing Strategy and Insights
Associate Vice President,
Senior Director, UK & Ireland,
Global Media Data and Analytics Manager, Galderma
Marketing Strategy & Insights,
ROI GENOME FLASH
Brand vs Performance - how to find the right mix
Understanding where and how marketing activities were having an impact was crucial for both Samsung and Galderma - in particular, how impact would be seen over the long-term, as well as immediately.
In our ROI Genome Flash, we examine how brand and performance marketing impact overall effectiveness, and especially how to mix the two for optimum short and long term gain.
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