Samsung, Galderma and Analytic Partners

Hear how Samsung and Galderma worked with Analytic Partners to:

• Take full advantage of holistic measurement and the importance of understanding media contribution and halo in real-time

• Uncover the marketing truths about where, when and who media is impacting

• Leverage test & learn tools and use outside sources to look beyond one’s own brand

• Gain organizational buy-in to start experimenting outside the comfort zone

Recorded at EffWorks Global 2021

"You want an investment for today and tomorrow? You need to choose the right media and the best creatives. And we as a business need to decide what is the way we are going to measure them, in the short-term and the long-term. And insights like this start conversations with your internal stakeholders." 

Rupesh Patel

Marketing Strategy and Insights

Kevin O'Farrell
Associate Vice President,
Analytic Partners

Justin O'Neill
Senior Director, UK & Ireland,
Analytic Partners

Agata Sobczak
Global Media Data and Analytics Manager, Galderma

Rupesh Patel
Marketing Strategy & Insights,
Samsung

ROI GENOME FLASH
Brand vs Performance - how to find the right mix 

Understanding where and how marketing activities were having an impact was crucial for both Samsung and Galderma - in particular, how impact would be seen over the long-term, as well as immediately.

In our ROI Genome Flash, we examine how brand and performance marketing impact overall effectiveness, and especially how to mix the two for optimum short and long term gain.