How SharkNinja Optimized Their Marketing Investment Strategies

Hear how SharkNinja worked with Analytic Partners to:

• Identify direct and indirect effects of online retail sales channels like Amazon

• Integrate a CMA program with other types of research and performance metrics

• Implement a practice of experimentation and obtain executive buy-in to try new methods

• Understand the role of non-marketing, especially during COVID

Recorded at ARF AudiencexScience 2021

"Commercial Mix Modeling allows us to tease apart whats working, what's not, and where we should put that next dollar."

Ashley Eckerlin

Senior Vice President

Mike Menkes
Senior Vice President,
Analytic Partners

Ashley Eckerlin
Senior Vice President, SharkNinja

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Commercial Analytics: Measurement Evolved

SharkNinja benefited extensively from Commercial Analytics - find out more about how Commercial Analytics differs from traditional measurement methodologies, and why it is becoming the approach that growth-minded marketers are favouring and relying on.