"Over the past few years we've seen tremendous growth in our overall media ROI. We've been able to double budgets, while almost doubling the total impact on our media effectiveness on driving sales. And it's truly through this partnership [with Analytic Partners] that we've been able to create a great formula around what our analytics path forward is, but also continuing to disrupt our own processes in the meantime to identify where can we innovate our media approach."
Brian Gill
Sr. Manager Global Media Strategy & Planning
WHITEPAPER
Commercial Analytics: Measurement Evolved
To build such remarkable and efficient growth, SharkNinja relied on a thorough understanding of exactly how their marketing activities were delivering commercial impact, both in the short and long term, and whether directly or via halo effect.
Find out more about this modern marketing measurement methodology, how it differs from traditional approaches, and why it is becoming relied upon by growth-minded marketers.
