How VF Corporation Combated the Changeable Market

Learn from the VF Corporation how they are leveraging a data-driven marketing strategy to:

• Successfully grow their brands such as Van's and The North Face by understanding how their marketing activities were driving both short and long term performance

• Seize market share from their competition, whose strategies were built merely on gut feeling

• Enable them to set future strategies, investments and activities to win amidst constantly changing market environments

Recorded as part of the IPA EffWorks Global 2022

"Scenario Planning using analytics, and being agile and understanding how these different factors are influencing your business is really important, particularly in these volatile times! We just really need to be flexible and understand what we ultimately can and can’t control."

Christof Zanecchia

Sr. Manager Global Marketing Science

Kevin O'Farrell
AVP, Analytic Partners

Christof Zanecchia
Sr. Manager Global Marketing Science, VF Corporation

ROI GENOME INTELLIGENCE REPORT
The Rules of Recession-Proofing - How to Maintain Advertising Effectiveness in Challenging Times.

The five principles that Christof at VF Corporation describes are encapsulated in our report on how to structure your marketing strategy in touch economic times - including evidence why they are so powerful. 

Learn more about the impact these strategies - and the measurement that sits behind them - can have on your business.