How Colgate-Palmolive Leverages Insights and Scenario Planning To Combat Constant Change 


See how Colgate-Palmolive is using their measurement program to optimize the media mix in a volatile market:

  • Using data and analytics to make the smartest, most informed decisions
  • Making each decision with the consumer in mind and diversify the channel mix to account for the new consumer behaviours
  • Creating a culture of collaboration to solve complex problems and turn data into commercial intelligence for all

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The Marketer's Guide to Survive (even thrive) in 2023 and beyond

Colgate-Palmolive is avoiding the temptation to focus too heavily on performance marketing and exploiting the commercial impact of brand marketing. 

These are just two of the five most impactful marketing investments to make in 2023 and beyond. Discover how and why other brands have turned economic turmoil into an opportunity - and what steps you can take to support your own strategy.