How Colgate-Palmolive Leverages Insights and Scenario Planning To Combat Constant Change

See how Colgate-Palmolive is using their measurement program to optimize the media mix in a volatile market:

Using data and analytics to make the smartest, most informed decisions
Making each decision with the consumer in mind and diversify the channel mix to account for the new consumer behaviours
Creating a culture of collaboration to solve complex problems and turn data into commercial intelligence for all