How Cox Communications Is Using Data and Analytics To Create a Culture of Confidence 


See what Cox Communications is achieving from working with Analytic Partners:

  • Building a deep foundation of reliable data and analytics to combat market uncertainties
  • Defining and using benchmarks to mitigate risks and predict results from marketing investments
  • Creating an environment of data-driven confidence in marketing ROI to justify budgets and strategy, but that also supports a culture of testing and experimentation


Cox Communications built a culture of confidence by using data and analytics to benchmark, prove or even predict the impact of its marketing investments.

You can do the same, starting with marketing performance data from some of the world's biggest brands that shows the commercial impact of some of their investment decisions - which you can use to support your own strategy and defend budget.