How VF Corporation Used Marketing Analytics To Seize Market Share 


What VF Corporation's marketing analytics program enabled them to do, in partnership with Analytic Partners:

  • Create a holistic, predictable, data-driven marketing strategy
  • Identify exactly which marketing tactics propel the business forward, and make tough decisions with confidence
  • Find the most effective balance between upper and lower funnel tactics
  • Capitalize quickly on changes to competitors' marketing mix


Brand vs performance - how to find the right mix

VF Corporation used marketing analytics to better understand the commercial impact of upper and lower funnel tactics - and how to respond most successfully when their competitors pulled back on brand marketing. 

See for yourself what data from more than 750 brands, 45 countries and $100bns of spend shows about the dangers of sacrificing brand for short term sales.