What VF Corporation's marketing analytics program enabled them to do, in partnership with Analytic Partners:
Brand vs performance - how to find the right mix
VF Corporation used marketing analytics to better understand the commercial impact of upper and lower funnel tactics - and how to respond most successfully when their competitors pulled back on brand marketing.
See for yourself what data from more than 750 brands, 45 countries and $100bns of spend shows about the dangers of sacrificing brand for short term sales.
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