ROI GENOME REPORT
The Luxury sector is often one of the first to be hit in an economic crisis, but also first to recover.
This was proven both in 2009 and after the pandemic crisis, but where does this resilience come from, and what can be learnt from the past to tackle 2023 and beyond?
In this report, based on our ROI Genome marketing performance dataset of the exact consequences of $billions of global ad spend, we reveal the five key drivers that will define tomorrow’s successful luxury brands, including:
- How to capitalize on globalization and the fast-growing Chinese market
- How to appeal to the new generations, their values and what truly influences them
- The exact commercial impact of serving ads in values-based context
Download your report now to start learning from the successes and missteps of the luxury industry's recent past