Join your peers to discuss the most current issues in measurement and data-driven decisioning.

Analytic Partners is creating a dynamic, interactive safe space for senior marketing, analytics and insights leaders to share everything from measurement best practice to the lessons learned the hard way.

Format:

  • 45 minute virtual roundtables
  • Led with short presentations from senior marketing, analytics and insights leaders from worldwide brands
  • Small interactive forums, carefully arranged to ensure no competitive conflicts in the attendees to allow for dynamic, open information-sharing

Sign up for the topics of most interest to you and we will send you joining details in advance.

Session One

October 11 at 11am ET
Campaign Planning and Optimization

Aaron Wisham, Manager of Media Analytics at Cox Communications
  • How Cox Communications is optimizing marketing investments by week and across 20 markets to generate clear and effective media plans
Cox

Session Two

October 19 at 1pm ET
Measuring Brand Health

Vani Petkar, Marketing Analytics Lead at Twitter
  • How Twitter is measuring the impact of brand health on their ability to drive advertiser revenue
Twitter-1

Session Three

October 25 at 11am ET
Digital Measurement vs Privacy

Alexandra Gaski, Director of Market Intelligence and Samantha Meltzer Chorosevic, Senior Manager, Marketing Optimization and Measurement at McDonald's
  • How McDonald's is investing in digital more efficiently, especially in the context of increasing privacy restrictions

MD

Session Four

November 3 at 11am ET
Live Modelling

Casey Rosett, Director of Global Marketing Analytics at Vans
  • How Vans shifted to monthly modeling updates to speed up insights and optimizations
Vans

Session Five

November 9 at 11am ET
Agile Learning

Jennifer Tiska, Senior Marketing Director at Hello Toothpaste

  • How Hello Toothpaste used Agile Learning to test new levels of marketing investment in specific geos to drive an uplift in sales

Hello Toothpaste