Understanding marketing performance against a backdrop of more media but less data is proving near impossible for many of even the world's largest brands. 

Because their understanding of the media landscape needs updating.

In this report, we break down:

  • How to accurately measure advertising ROI when two-thirds of the impact happens after the first week
  • How to take full advantage of the fact that 45% of advertising's impact is on boosting other channels' ROI (i.e. "halo effect") 
  • Why so many brands inadvertently overstate some channels' impact by as much as 2-10x - and the commercial impact it's having 

Update your understanding of today's advertising landscape and download your copy of the report today