Are you sure you fully understand when or why your targeting strategy works?

In this ROI Genome Intelligence Report, built on millions of marketing performance data points from $billions of spend across 50 countries, we tackle common misconceptions and reveal the truth of the modern marketing funnel - and show how to strike the right balance of broad reach and narrow targeting.

Download the report now for more about:

  • The myths of narrow targeting and the role of data deprecation in its future use
  • How to evaluate the value of your first party data
  • How to utilize contextual targeting, which we prove is 1.2x – 2.5x more effective than other types of targeting
  • The time and place to deploy broad reach targeting to optimize effectiveness