ROI GENOME INTELLIGENCE REPORT
How to Maintain Advertising Effectiveness in Challenging Times
While brands might be tempted by austerity measures as signs of recession loom, slashing budgets is not the answer.
In our latest ROI Genome Intelligence Report - an examination of $100bns of marketing spend across more than 750 brands and 45 countries - Analytic Partners reveals:
- The five factors that have contributed the most success to the world's top brands during similar periods of economic turmoil.
- The measurable consequences of either increasing or cutting marketing spend
- Learn from other brands' mistakes, such as over-focus on short-term ROI
- How to split investment between short term performance campaigns and brand marketing.
Download your copy of the report and start building - or defending - your investment strategy to steer your business through 2023...